The Modelling effect

Bandura, Ross and Ross carried out the Bobo doll experiment. They found that children who had observed an adult behaving violently towards the Bobo doll were more likely to act aggressively towards it themselves when given the opportunity. These findings indicate that learning takes place not only when individuals are rewarded or punished for their own behaviour, but also when they observe another person exhibiting violent behaviour – a process called observational learning.

Posted by Thomas H

Learning technologist at the University of London. Interested in Instructional Design, Learning Design, Multimedia Learning, Educational Research, and Open Education. Follow @myBRAIN_isOPEN

All Posts Website