The third edition of Richard Mayer’s ‘Multimedia Learning’ book. This edition covers the increase in the multimedia research base, adds three additonal principles for using multimedia and a greater focus on understanding the cognitive and motivational processes during learning that support meaningful learning. Multimedia
Plass and Kaplan’s proposed the Emotional design theory of learning with digital media to consider the impact of affect on learning. They argue that the emotional design of multimedia learning material can induce positive emotions in learners that in turn facilitate comprehension and transfer. Multimedia
Colvin-Clark and Mayer’s seminal book ‘e-Learning and the Science of Instruction’ exemplifies the Cognitive Theory of Multimedia Learning theory and provides research-based guidelines on how best to present content with text, graphics, and audio as well as the conditions under which those guidelines are most effective. Multimedia
Richard Mayer’s social agency theory of multimedia learning proposes that social cues may prime social responses in learners that lead to deeper cognitive processing during learning and hence better test performance. Multimedia
The Cognitive‐Affective Theory of Learning with Media was devised by Roxana Moreno. It proposes that affective factors as well as individual learner characteristics impact multimedia learning. Multimedia
Richard Mayer’s cognitive theory of multimedia learning specifies five cognitive processes in multimedia learning: selecting relevant words from the presented text or narration, selecting relevant images from the presented graphics, organizing the selected words into a coherent verbal representation, organizing selected images into a coherent pictorial representation, and integrating the..Read More
